GOLF GALAXY / DICK’S EMAIL REDESIGN: Before being hired full-time by Dick’s Sporting Goods as a Digital Creative Designer for their Golf Galaxy brand, I worked there as a contractor. During that time, the Creative Manager and I met several times to discuss either a redesign or simply implementing some changes to allow for easier boilerplate merchandise positioning. This series show one of the three paths that I walked down. Several of the changes have been enacted and we are consistently trying to hone our digital image.
GOLF GALAXY / DICK’S EMAIL REDESIGN
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