THREE RIVERS GROWN – LOGO DESIGN: Working with a Pittsburgh marcom consultant, This company, that sources and connects and distributes goods from regional farmers with large-scale merchants they might not usually have access to otherwise. They needed a logo that could convey existing within two different spheres of the food chain and how they fit in the middle. The vehn concept gave way to the obvious leaf in the center and the left side shows an abstraction of crops while the right is an abstraction of the city. The color palette was pulled from several colors within their photographs of the farms they represent.
THREE RIVERS GROWN – LOGO DESIGN
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